Media

Content Studio

WTWH Media’s Content Studio leverages its B2B media expertise and unique first-party data to co-create thoughtful, engaging reported content with industry partners that helps position them as thought leaders within their niches while identifying the best mix of products and syndication strategies to amplify these messages and ensure partners achieve their most important business goals.

Branded content campaign creation

Voice matters when seeking to drive engagement and measurable results from engaged audiences

Branded Industry Thought Leadership
White Papers, Ebooks, Case Studies

Branded Engagement
Blog Posts, Press Releases

Event Article

WTWH will produce and host a single Q&A-style article based on a transcript of your live event appearance. This package includes the following for each article:
- WTWH will edit a transcript of the event panel or Q&A for readability and clarity
- This article will appear on MM like a normal article but labeled “Sponsored” in the body of the article
- The article will have 1 – 2 sentences about the business at the bottom of the article with a link to the home page of your website
- Client will have one opportunity to review and provide any feedback within 3 business days prior to the article’s publish date
- The article has a targeted release date within 30 days following the live event
- Event photo to accompany published article, featuring your speaker
Link to Example
Article program: $1,500 per article

Voices

A sponsored content Q&A published to help get your company thought leader to share their knowledge and subject matter expertise.
Category takeover on website with a full concentration on the Voices brand
High resolution PDF copy for distribution available upon request.
Link to Example
Voices program: $3,250

Views

An original article of 600-750 words based on one interview with your internal source or customer to spotlight and highlight your product or service
Category takeover on website with a full concentration on the Views brand
High resolution PDF copy for distribution available upon request
Link to Example
Views program: $3,250

eBook

WTWH works with you to create a graphically oriented and highly-visual e-book of up to 1,000 words, designed as a custom online pdf of 2-4 pages for lead generation and/or brand recognition

- Up to 1,000 words of content supplied by customer
- Two dedicated promotional emails are also included
E-Book program: $10,000
Link to Example

White Paper

WTWH works with you to create an originally produced 1200-1500 word white paper based on an interview with your subject matter expert.
WTWH will design a 3-5 page pdf with customer-supplied imagery that can be used for lead generation and/or brand recognition.
Two dedicated promotional emails are also included.
White paper program: $10,000
Link to example

Sentiment Surveys

Custom survey to learn more about the industry’s sentiments on particular topics. Create a survey on business challenges to gain insights that can help your company

Our survey program asks our audience a series of questions (8-10 including qualifiers) around a specific subject matter area. These responses are then analyzed, compiled and distributed as part of our e-book program. The results will be shared with our audience and promoted as part of the program.

SENTIMENT SURVEYS KEYS TO SUCCESS

Development of high-level multiple choice questions that can be posed to the entire industry audience (MM does not segment its audience by company type)
Questions designed to assess an industry sentiment (rather than present a statistical analysis)
Questions that will net results and present clearly via e-book
Question development is collaborative and all questions are subject to WTWH approval

$18,000 per survey

Link to example

Audience Based Marketing

Target key decision-makers & fill your sales pipeline

Reach the most qualified prospects with customized messaging to target specific audiences and roles such as C-Suite, executives and other influencers in the decision-making process
Leverage the expertise of our content creators to develop 2-3 custom content assets that are optimized for engagement and drive lead generation via downloads
Amplify your message with broad distribution leveraging MM’s first-party data in channels including targeted emails, newsletters promotion, digital display ads and social media
Show ROI with a detailed customer interaction dashboard prepared by MM with audience engagement insights, content and download analytics.

Branded Content Series

Work with WTWH to create a unique sponsorship around topics that will attract prospective customers and existing clients. This highly branded platform can include a variety of options including custom website, video and more. These projects are custom designed to incorporate themes, messaging and timings that fit your organization’s advertising and marketing campaigns. Projects are developed and designed to be timely and engaging to the audience in an industry discussion.

TYPES OF SERIES

Long-form interview series feature in-depth interviews with industry thought leaders
Short-form interview series feature short, 3- to 5- question interviews with industry leaders
Long-form article series feature a series of original articles based on interviews with your company and its customers/partners

Webinar Brief

2-page co-branded webinar brief of 600 words based on recorded webinar
The brief will be designed in pdf format, hosted via landing page for 30 days.
Webinar Brief program: $6,500
Link to Example

MM Press Release Hosting

Get your press release posted on https://mobilitymgmt.com/.

Use this service to guarantee press release placement for new product launches, announcements, awards, job promotions, events and more. These press releases will be labeled as press releases and will be maintained on our site indefinitely

All submissions are subject to review and approval by WTWH. WTWH reserves the right to reject any submissions at its sole discretion.

INCLUDED WITH YOUR PRESS RELEASE

Title and text displayed on our Press Release page and section
Hosted on a page with no third party ads

$750 per press release

Professional Writing Studio

Through its team of content professionals and industry experts, WTWH can serve as a professional writing resource for your company’s communications in your voice and tone

Content produced by WTWH’s Content Studio may include company blog posts, newsletters, press releases or other correspondence. You come up with the concept, we can write it — always in a concise and professional manner

Ghost Writing Process:
Through an initial phone meeting, WTWH’s content team will work with you to develop an outline based on your messaging goals and guidelines. Once the outline is agreed upon, the content studio will conduct an interview with your leadership or will gather existing content and materials to be crafted into the content type of your choosing.

Note: The names of WTWH’s reporters and publications will not appear on any ghost written content and the sponsor company will not reference MM as the source of the content.